Category Archives: Branding

  Words by Supernavage, is a literary outlet that explores areas of marketing and business.  By analyzing issues through the twin lenses of design and marketing, this blog seeks to explore the path to exceptional market implementation.  Design looks at the … Continue reading →

The Super Bowl has once again come and gone, taking with it the famous high-budget Super Bowl commercials. Now I am not much of a football fan, I only tuned in for the last five minutes of the game. I … Continue reading →

March of 2011 will symbolically mark the next phase of evolution for the Starbucks Corporation.  Celebrating their 40th year of business, Starbucks will commemorate the event with an updated brand logo.  I read through their press release statements and watched … Continue reading →